With more than 25 years’ experience in community, governmental and media relations, Mayra Hernández brings a strong community spirit and broad scope of communications and integrated marketing expertise to all clients. She is a multicultural expert and relationship builder known for creating impactful campaigns targeting diverse consumer groups.
Mayra has been instrumental in garnering local, national and international publicity for clients such as Southeastern Grocers (BI-LO, Fresco y Mas, Harveys and Winn-Dixie Stores), Kiwanis Club of Little Havana, Simon Malls, City of Hollywood (Florida), Mercedes Benz Corporate Run, American Express and more.
For more than 15 years, she served as PR Senior Account Supervisor for Southeastern Grocers and led successful corporate-wide campaigns that generated extensive media coverage, increased brand awareness and sales for the grocer. Mayra is also responsible for the successful launch of Southeastern Grocers newest Hispanic store concept (22 stores in South Florida), Fresco y Mas.
In conjunction with her work for Winn-Dixie, Mayra’s successes include extensive philanthropic work for American Express’ Latin American and Caribbean Division, where she led numerous initiatives for the American Express Foundation in partnership with World Monuments Watch, holding press conferences, announcing major donations and for all international philanthropic efforts, as well as helped launch consumer card products for its global network services division.
Mayra’s spirit of community knows no bounds. She is a past board member of the Greater Hollywood YMCA and volunteers her time to local charities such as the League Against Cancer, Habitat for Humanity, Feeding South Florida, Hispanic Unity of Florida and the Hollywood Rotary Club. In 2008, she was presented with the Greater Hollywood Chamber of Commerce Small Business Person of the Year award and received a “Hispanic Woman of Distinction” award in 2006 for her contributions to the community.
She is the proud mother of Jessica, 30, and Francisco, 27.
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