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Public Relations

Daredevil Nik Wallenda Walks the High Wire at Grand Opening of Seminole Hard Rock Tampa Expansion

World-renowned daredevil Nik Wallenda walked a high wire as part of Seminole Hard Rock Tampa’s Grand Opening Celebration Weekend, which commemorated the completion of the property’s $700 million expansion.

Client:

Seminole Hard Rock Tampa

Year:

2019

Video Courtesy of Tampa Bay Times

SITUATION:

Renowned high wire daredevil Nik Wallenda and his Mother, Delilah Wallenda, walked a high wire spanned from the existing hotel tower to the new hotel tower as part of the Grand Opening Celebration Weekend of the $700 million expansion of the Seminole Hard Rock Hotel & Casino Tampa.  The expansion included a 14-story, 562-room hotel tower, three pools, a 26,000 sq. ft. Rock Spa and Salon, along with dining and retail outlets.

APPROACH:

The Bitner Group strategy was to attract pre-event and post-event coverage, while positioning Nik Wallenda as the featured attraction on the schedule of grand opening activities.  The Tampa Bay media market was the primary focus, but there was national interest in the story due to Nik Wallenda’s celebrity status.  As a result, the expanded hotel and casino complex achieved a significant level of recognition and awareness.

RESULTS:
Earned more than 16M media impressions & Generated more than $4.9M in publicity value

Bitner Group secured extensive media coverage of the grand opening and high wire walk, with more than $4.9 million in publicity value and 16 million media impressions recorded.  Coverage also included the Hard Rock signature “Guitar Smash” to commemorate the grand opening of the expanded casino complex.

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